From Viral to Viable Why Richfield’s Freeze-Dried Candy Is the Future of Sweet Retail

The freeze-dried candy trend didn’t just happen — it exploded. What started as viral TikToks of rainbow candies puffing up in slow motion has now become a multi-million-dollar retail category. As more candy retailers race to meet demand, there’s one name that stands out as a global supplier ready to deliver: Richfield Food.

 

Why is this format so popular?

 

Because freeze-dried candy doesn’t just change how candy is preserved — it reinvents how it’s experienced. Imagine a sour rainbow bite with twice the flavor, a gummy worm that shatters into a burst of sweetness, or a fruity “geek” cluster that crunches like popcorn. These aren’t just novelties — they’re new textures, new sensations, and new customer favorites.

 

Richfield has embraced this momentum by building a full line of freeze-dried varieties, including:

 

Regular and sour rainbow candies in jumbo and classic formats

 

Gummy bears and worms for nostalgic consumers

 

Geek clusters for flavor-seekers

 

Even freeze-dried Dubai chocolate for luxury shoppers

 

But more than product variety, what makes Richfield the best choice for candy shop owners is its vertical integration. They don’t rely on third-party candy (like Mars’ Skittles, which is now restricted). Instead, Richfield produces its own candy base in-house, with machinery on par with top global brands. Then, the candy is freeze-dried using 18 Toyo Giken production lines in their 60,000㎡ facility, ensuring efficiency, safety, and consistency.

 

For candy retailers who want to scale fast, avoid supply chain headaches, and ride the freeze-dried boom — Richfield is the answer.

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Post time: Jul-23-2025